
Example work
Specialist automotive copywriting – Youi Insurance
-
Electric Cars vs Petrol Cars in Australia: Pros, Cons and Costs Compared
-
What Are Some of The Best Second Hand Cars On Sale in Australia?
Photoshoot preproduction and on-location producing
Here are some examples from Drive Brand Studios (Drive.com.au). I took a lead role in organising these shoots including all preproduction, locations, recces, runsheets, scripts and then producing on-location over multiple days with a small crew:
-
Farizon V7E immersive – https://brandedcontent.drive.com.au/farizon/v7e/
-
BMW X3 immersive – https://brandedcontent.drive.com.au/bmw/x3/
-
Zeekr 7X immersive – https://brandedcontent.drive.com.au/zeekr/7x/
Hardcover book – Wheels MODERN CLASSICS
-
From pagination to creative direction and sub-editing, together with an Art Director I produced this 220-page hardcover book for Are Media.
Editorial articles
-
Drive.com.au – Lower limits, not driver training, key to fewer road deaths says expert
-
MOTOR – Hunting the elusive Mid Night Club in Tokyo with a Nissan GT-R
-
Drive.com.au – Australians need to take more pride in their driving, it could save lives: Opinion
Video presenting
On-camera automotive expert
In 2026 I was interviewed about EVs vs hybrids vs ICE (and other trends) for Drive TV on the Nine Network, here are the clips:
-
EP1 – https://www.youtube.com/watch?v=HNkQ3xTfjyw (from 12:25)
-
EP2 – https://www.youtube.com/watch?v=SExeKuL5-o8 (from 2:30)
-
EP3 – https://www.youtube.com/watch?v=L5JH9PC6CGk (from 5:10)
Long-form print feature stories
-
Wheels – Leaving lockdown and blasting to the Vic alps in a Ferrari F8 Tributo
-
MOTOR – Setting a lap record at The Bend with a Porsche 911 GT2 RS
Short-form online feature stories
-
Drive.com.au – Unremarkable (but surprisingly good) cars: Honda Jazz
-
WhichCar – Could green 'e-fuels' save the internal combustion car?
Expert new car reviews